1602

1602

COMPANY FACTS
1602 IS FOUNDED BY DANISH SISTER DUO FILLIPA AND PIA LORENZEN AND BRINGS TO LIFE SEVERAL DECADES OF LOVE FOR EXOTIC SKINS. DEEPLY ROOTED IN THE SCANDINAVIAN DESIGN TRADITIONS, 1602 PIECES REFLECTS THAT OF SIMPLICITY AND FUNCTIONALISM. NOT ONLY TIMELESS AND BEAUTIFUL, BUT ALSO FUNCTIONAL IN TERMS OF MEETING THE HIGH DEMANDS OF BEING A TRUE COMPANION IN EVERY ASPECT OF LIFE.

1602 PROUDLY WORKS ONLY WITH THE BEST ARTISANS WHO DELIVER UNIQUE PIECES OF TRUE CRAFTSMANSHIP WITHIN HANDBAGS AND ACCESSORIES. THE OWNERS HAVE A STRONG VISION OF BUILDING AN INTERNATIONAL LUXURY BRAND AND SOUGHT SUPPORT FROM SPANDET AND PARTNERS TO FORMALISE A STRATEGY, THAT WOULD EXPLOIT THE BRANDS POTENTIAL FOR FUTURE GROWTH.

KEY TASK AREAS
IDENTIFICATION OF POTENTIAL
INTERNATIONAL GO TO MARKET PLAN
POSITIONING/SEGMENTATION
INTERNATIONAL PRICING STRATEGY
DISTRIBUTION CHANNEL SELECTION

CHALLENGE
ANALYSING WHAT WILL BE THE ”NEXT” PRACTICE IN BUILDING AN INTERNATIONAL LUXURY BRAND. ORGANISING STRATEGICALLY TO FIT THIS FRAMEWORK IN TERMS OF DISTRIBUTION, POSITIONING, PRICING, MARKETING ETC.

SOLUTION
SPANDET AND PARTNERS PROVIDED A DETAILED ANALYSIS OF THE MARKET POTENTIAL AND WHAT IS EXPECTED TO BE “NEXT” PRACTICE. THE DELIVERABLES INCLUDED A DETAILED REPORT WITH POSSIBLE SALES AND DISTRIBUTION CHANNELS, AN AMBITIOUS GO TO MARKET PLAN WITH MARKETING AND PR DIRECTIONS AS WELL AS DETAILED PRICE AND PRODUCT SEGMENTATION. FINALLY, SPANDET AND PARTNERS ASSISTED IN PREPARING A SOLID BUSINESS PRESENTATION TO POTENTIAL DISTRIBUTION PARTNERS.

“SPANDET AND PARTNERS ACHIEVE THEIR RESULTS WITH HIGH PROFESSIONALISM, AND DELIVERED RESULTS BEYOND OUR EXPECTATIONS, BASED ON A SOLID EXPERIENCE WITHIN THEIR FIELD OF OPERATION AND MANAGEMENT CONSULTANCY. SPANDET AND PARTNERS HAS A VAST EXPERIENCE WITH INTERNATIONAL GO TO MARKET STRATEGIES, PARTICULARLY WITHIN THE LUXURY SEGMENT AND THEIR DELIVERABLES WILL CONTRIBUTE SIGNIFICANTLY TO THE EXECUTION OF OUR EXPANSION. WE WILL WITHOUT A DOUBT, USE SPANDET AND PARTNERS IN THE FUTURE TO ASSIST IN ACHIEVING OUR MISSION, AND WILL USE THEM AS MENTORS TO THE GREATEST EXTENT POSSIBLE. WE WARMLY RECOMMEND SPANDET AND PARTNERS TO ANYONE”. PIA AND FILLIPA LORENZEN, OWNERS OF 1602