CASE STUDY: BARBARA I GONGINI
THE COMPANY VALUES OF THE HIGH END AVANTGARDE FASHION BRAND BARBARA I GONGINI, ARE CEMENTED IN DESIGN, ART AND UNCOMPROMISED QUALITY AND CUT. SPANDET AND PARTNERS SUPPORTED THE BRAND IN A NUMBER OF BUSINESS AREAS.
BARBARA I GONGINI IS A NORDIC BRAND ESTABLISHED IN THE FIELD OF INTERNATIONAL LUXURY AVANT-GARDE FASHION DESIGN, FOUNDED IN 2005. THE CORE OF THE BARBARA I GONGINI BRAND DNA IS CENTERED ON STRENGTH OF INDIVIDUAL AND NOT ON SEX OR SEXUAL ORIENTATION, SOCIETAL ORDER OR OTHER NORMATIVE PRESSURES, BUT ON PLAYFUL IMAGINATIVE TALE OF CRAFTSMANSHIP THAT BREATHES FREEDOM OF SELF-EXPRESSION.
KEY TASK AREAS
IDENTIFICATION OF POTENTIAL AND INVESTORS, INTERNATIONAL GO TO MARKET PLAN, ANALYSIS ON – AND STRATEGIES FOR FORWARDS INTEGRATION, POSITIONING/SEGMENTATION, RECOMMENDED STRATEGIES WITHIN ORGANIZATION, POSITIONING, MARKETING AND BRANDING.
CHALLENGE
TO EXPLOIT THE HUGE BRAND POTENTIAL BARBARA I GONGINI AND ENSURE THE NECESSARY INFRASTRUCTURE AND SUFFICIENT LIQUIDITY TO HANDLE THE GROWTH. BARBARA Í GONGINI WISHED SPANDET AND PARTNERS TO ASSIST WITH A GROWTH AND INVESTOR PLAN.
SOLUTION
AN INVESTOR PLAN AND A BUSINESS PLAN FOR BARBARA I GONGINI USING THE POWER OF THE BRAND AND EXPLOITING THE POTENTIAL, DETAILED ANALYSIS OF THE MARKET POTENTIAL, STRATEGIC DISTRIBUTION AND GO TO MARKET PLANNING, POSSIBLE COLLABORATIONS PARTNERS, DEFINITION OF THE DNA, BRAND CONCEPT, BRAND IDENTITY, STRATEGIC SEGMENTATION AND TARGET MARKETING, COMMUNICATION AND DISTRIBUTION PLATFORM, STRATEGIES AND ACTION PLANS FOR SALES AND CATEGORY EXPANSIONS, CHINA GO TO MARKET PLAN.
”HENRIK SPANDET HAS BEEN OUR MENTOR DURING THE INCUBATOR PROJECT THAT HAS BEEN ESTABLISHED BY DANISH FASHION INSTITUTE TOGETHER WITH COPENHAGEN FUR . I THINK THAT HENRIKS PROJECT OPENS UP FOR A SUPER INTERESTING APPROACH TO THE ASIAN MARKET. WE WARMLY RECOMMEND SPANDET AND PARTNERS TO ANYONE”. BARBARA I GONGINI, OWNER AND HEAD OF DESIGN