DANISH RESTAURANTS AND CAFES ASSOCIATION

DANISH RESTAURANTS AND CAFES ASSOCIATION

COMPANY FACTS
DANISH RESTAURANTS AND CAFES ASSOCIATION (IN DANISH DANMARKS RESTAURANTER OG CAFEER (ABBREVIATED DRC)). DRC HAS APPROX. 1.500 MEMBERS IN DENMARK AND IS THE LARGEST ORGANISATION FOR RESTAURANTS AND CAFES IN DENMARK.

KEY TASK AREAS
DEVELOP A SALES STRATEGY INCLUDING A TOOLBOX TO ASSIST THE DRC ORGANISATION TO EXECUTE THE STRATEGY.

THE TOOLBOX CONTAINS CONCRETE TOOLS AND MANUALS TO:

INCREASE THE NUMBER OF MEMBERS (MEMBER ACQUISITION)
INCREASE THE LOYALTY OF THE EXISTING MEMBERS (MEMBER RETENTION)
OPTIMISE THE OFFERINGS (“PRODUCTS”) TO THE MEMBERS OF DRC.

CHALLENGE
MORE OFTEN THAN NOT, LIFE AND DAILY OPERATIONS TAKE OVER A WELL-INTENTIONED STRATEGIC MANAGEMENT PROCESS. IF THE STRATEGIC PLAN IS ONE MORE THING PEOPLE HAVE TO DO, IT BEGINS FEELING LIKE A BURDEN INSTEAD OF BEING EXCITING. THE PROCESS AND INITIATIVES SHOULD BE ENGAGING FOR EVERYONE AND MOTIVATE THE ORGANISATION TO SUPPORT THE “CHANGE MANAGEMENT” PROCESS. THE ORGANISATION SHOULD EASILY BE ABLE TO USE THE NEW TOOLS. THE DAILY EXPERIENCE FROM EVERYONE SHOULD BE THAT THE MORE LONG-TERM GOALS ARE ACTUALLY MET BY ENJOYABLE SHORT-TERM ACTIVITIES AND THAT YOU ARE NOT ONLY DOING THE THINGS RIGHT BUT ALSO THE RIGHT THINGS IN THE RIGHT PRIORITY.

SOLUTION
SPANDET AND PARTNERS PROVIDED DRC WITH A DETAILED TOOLBOX CONTAINING ALL THE NECESSARY ELEMENTS TO EXECUTE THE SALES ACROSS THE ORGANISATION.

BASED ON “WITHOUT DATA YOU’RE JUST A PERSON WITH AN OPINION.” (W. EDWARDS DEMING) SPANDET AND PARTNERS PROVIDED DRC WITH MANAGEMENT TOOLS TO TRANSFORM THE ASSOCIATION TO A KNOWLEDGE AND DATA DRIVEN (SALES) OPERATION WHERE SALES AND MARKETING ARE OPTIMISED IN PRODUCTIVITY AND DELIVERING MOST VALUE TO ITS MEMBERS.

BASED ON THE OVERALL OBJECTIVE OF PLANNING THE SUCCESS, SPANDET AND PARTNERS THEN ASSISTED IN GETTING EVERYONE AT DRC INVOLVED AND ENGAGED IN THE NEW INITIATIVES TO ENSURE A PROPER EXECUTION. SPANDET AND PARTNERS PARTICIPATED ACTIVELY IN THE IMPLEMENTATION PHASE COACHING AND TRAINING THE SALES RESPONSIBLE IN USING AND OPTIMISING THE NEW TOOLS.

“SPANDET AND PARTNERS HAVE INITIATED A TRANSFORMATION IN BECOMING TRULY SALES DRIVEN AND MEMBER FOCUSED ASSOCIATION. SPANDET AND PARTNERS HAS VAST EXPERIENCE IN SALES AND MARKETING OPTIMISATION AND HAS DELIVERED EXCELLENT RECOMMENDATIONS AND CONCRETE TOOLS IN HIS FIRST ASSIGNMENT. BASED ON THE QUALITY OF THEIR WORK WE DECIDED TO ASSIGN SPANDET AND PARTNERS ALSO WITH THE IMPLEMENTATION PHASE TO FURTHER BENEFIT FROM HENRIK´S HANDS ON SKILLS. NEEDLESS TO SAY, WE HAVE BEEN VERY CONTENT WITH SPANDET AND PARTNERS AND RECOMMEND THEM TO OTHER ORGANISATIONS OR BRANDS WISHING TO OPTIMISE THEIR SALES AND MARKETING OPERATIONS.” TORBEN ROSENSTOCK, CEO